Turn to your Google Analytics to easily glean page views and on-page view time metrics from your website. Knowing how much time visitors are staying on your site and why, indicates what content is more appealing to them. Let’s say perhaps you sell advertising on your site, you’ll want visitors on your site for longer. Longer time spent on your site, usually equates to your ads being seen more frequently. Good news for you and your advertisers.
Page views and on-page view time metrics prove extremely useful for companies who use content to attract new customers, community building, brand building and development. Imagine if through Google Analytics you discover a piece of content is attracting a huge nunber of traffic. Think what you can do with that content. You can rehash it into more content, such as detailed articles, eBooks, YouTube videos – anything you can imagine.
Your conversion data, will reveal whether certain content is translating into more downloads of eBooks, newsletter sign ups, discounts, vouchers, product sales etc.
Social sharing becomes important to companies concerned with whether consumers are interested enough to tell their friends about the brand. More than likes, as marketers our interest is the virality of our content. Some content needs do the rounds as it gives us social proof that our brand is relevant. You can use apps like Facebook Analytics, Twitter Analytics or Hootsuite or SproutSocial to check how well you’re doing. They are some of my favourite apps.
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Cross check these Five Aspects of a High Performing Content Marketing Strategy against what you and your teams are doing? They are very simple but crucial to getting it right.