I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.Mark Cuban
1. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works. Pam Didner (Author)
This book is my most recent purchase of content marketing related books. I was able to read this in a couple of days. But it makes for a great reference book for all the projects I work on. It contains incredible and critical insights into content marketing that organisations often neglect. Buy a copy here.
2. Marketing 4.0: Moving From Traditional to Digital. Philip Kotler (Author)
Not strictly a content marketing book. It’s primarily about the significance of customer-centric and human-centric marketing in the 21st century. With the shift in trends from traditional advertising to content marketing to connect with global markets, this book is pivotal in making that transition. Expect to discover insights into how consumer groups want to be marketed to. An invaluable resource. Buy a copy here.
3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Gary Vaynerchuk (Author)
Gary Vaynerchuk’s most recent book is, in fact, Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too, which is an important book. To purchase this book, here’s the link.
The book I am recommending is an older book, but you’ll need this if you’re new to social media or you’re just not getting results you expect with your content.
This book will help shape your mindset towards how social media works and how to use content to gain attention, get fans and convert your fans into customers. It is an easy read and a must-have book. Buy a copy here.
4. Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas. Richard Bayan (Author)
If you’ve ever attended one of my Content Marketing Workshops, you’ll have heard me recommend this book. Purchase this book to start writing great content. I use this book every day to unearth great attention-grabbing openers, benefits, call to actions and more. This book provides words that make your audiences take notice and take action. Buy a copy here.
Discover How to Use Content Marketing to Attract the Right Customers for Profitable Action.Learn More
5. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe Pulizzi (Author)
No good article recommending content marketing books would be complete without a book by Joe Pulizzi. Pulizzi is the founder of the Content Marketing Institute and the leader behind the Content marketing movement.
This is one of the first books I bought that has been significant in helping me development content plans for clients. Get this book for your team, or for yourself if you are running an SME and want to get content marketing right. Buy a copy here.
Do you want to have a personal brand? The answer will most definitely be "Yes!" if you want your business to succeed. Develop your Personal Brand with Content Marketing.
Cross check these Five Aspects of a High Performing Content Marketing Strategy against what you and your teams are doing? They are very simple but crucial to getting it right.