Content Marketing

Posted by Bess Obarotimi | January 15, 2024
Building Your Tribe: 3 eye-opening tips for building brand culture

Groups of people exist in tribes with similar goals, aspirations and values. Tremendous opportunities open up when you start building your tribe.

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Posted by Bess Obarotimi | November 2, 2023
How to Get Your First 100 Highly Engaged Fans on any Platform

Discover three impactful strategies to attract your first 100 Highly Engaged Fans. Dive in and transform your social media game!

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Posted by Bess Obarotimi | February 22, 2022
People Like Us

One of the most complex goals we aim to achieve is to connect with people like us. In this article, we discuss how to achieve that. Click to read

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Posted by Bess Obarotimi | December 16, 2021
Walk in your customer’s shoes

Distinguish your brand from the competition and create compelling content experiences when you walk in your customer's shoes.

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Posted by Bess Obarotimi | December 6, 2021
After each story we tell

We've all posted content on social media but here's what happens after each story we tell. Click to continue reading

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Posted by Bess Obarotimi | November 25, 2021
Everyone is a marketing specialist

Everyone is a marketing specialist. I'm not sure this article will say what you expect but it's got some sound advice at the end for you.

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Posted by Bess Obarotimi | November 24, 2021
our message is watered down

"Unless I let you know who the customer is our message is watered down." I explain more what I mean by this in the article. Click to read.

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Posted by Bess Obarotimi | November 22, 2021
Sorry, I don’t understand

"Sorry, I don't understand." It's quite likely your audience are saying this. Let's look at why and what we can do about it.

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Posted by Bess Obarotimi | November 2, 2021
A quick content trick for small brands

If you're a small brand with limited resources, I want to give you a quick content creation trick for fan growth. Click to read more.

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Posted by Bess Obarotimi | July 19, 2021
3 Ways Brands Enrich Their Stories

Today let's discuss how brands enrich their stories to captivate minds and sell products. You can use these same methods to attract customers.

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