Using social media to build your business online can appear easy. Your potential online audience is vast. There are millions of people who will benefit from what you are selling. So if you share content about how well your product can solve their problems, your sales should fly through the roof. In reality, it is far from being this simple.
Without understanding how content marketing can build your brand and drive sales, you’ll fight a losing battle. Don’t make the 5 Content Marketing mistakes we’re going to show you in this article.
1. Not being focused on building trust.
It’s so important for customers to trust the organisation they are going to buy from. These days many businesses operate faceless which can be unsettling for customers, so they rely on your content to build credibility.
In your business showcase the people behind the business. Let us get to know you. This builds trust. Communicate your brand values through the people who work with you. If you are the CEO, you may decide to use yourself as the face of your brand. Or, you may choose to have a celebrity brand ambassador who already has a strong following and stands for the same principles as your company. Help your customers be confident that you are an authentic company.
In the images you use, your profile pictures and your videos, let the real people behind your business take a role.
2. You give in too early
It takes time to build a business, even when it’s online. You desire engagement, likes, comments, shares and followers and not getting them could be disheartening. But not posting because of this is worse.
Keep going. Content marketing is a ‘time’ game like anything else in business. Find someone within your company who can focus on posting content daily or contract the job out. Not only should they create content, but they should also direct their efforts towards building relationships with your followers and influencers online.
Companies come and go on social media, and you have to be on the upswing to stand out. Social media users are already fans of other brands. You must be consistent with your content to get noticed.