I don’t know why I feel as though I’m sticking my neck out by making this statement, but I’m next to 100% sure that Facebook videos, live videos and stories really should all be a non negotiable part of your marketing strategy.
None of the big social media players are really pushing it. They tend to advocate for YouTube as the native video creating platform. Perhaps it’s because I fit the bill for one of your typical Facebook users – 35-40 year old mum with 2.4 kids. The point is, I know Facebook well. I frequented the platform heaps before broadening my horizons.