I fully believe in completely following any advice you get. Especially the advice you sought out yourself. If you’re reading books, attending master classes, webinars, watching YouTube etc, I’d say give the information you discover a good go. Otherwise what’s the point. If you’re going to look up an expert’s opinion, at least test it to find out whether it sticks.
You might need to test methods and strategies against what you’ve already used or believe in, which may just require a quick mental comparison of ideas. Many times, you’ll need to do a full-on implementation and evaluation of a strategy.
I’m going to get to the title of this article soon. But let me tell you something quick. When you’re in this game building your business, if you are going to ignore or dismiss what you’ve learnt, you are going to delay your success. If you have learnt a new strategy and figure to yourself you can cut corners, you’re wasting your time. Cutting corners doesn’t save time, it means you take longer to learn the lesson.
If you think you’ll waste your time testing what you’ve learnt, you don’t have a clue. Gurus and experts give you this advice because it’s worked for them.
Now here’s why you’ve got to prepared to break the rules. I’m going to tell you a quick story. Stick with me.
A prolific social media expert who I respect dearly and has been instrumental to my success, but whose name I won’t mention said, you can build your business, and generate new business and build strong client relationships without stepping a foot out door.
I believe wholeheartedly, this guru was able to achieve the enormous success she has in this way. With 2 kids, school runs, dinners, homework, housecleaning – you know the list, I wanted her success, with her methods.
I spent a year at the beginning of my digital branding career doing exactly that. A whole year. I was determined to grow my business online without stepping a foot out the door. It can be done. I believe that. Thiss expert is not the only one proclaiming have achieved success this way.
After a year, I hadn’t achieved the success I had hoped for. I made a little bit but not enough. And I’ll tell you what I’ve learnt.
Recognize quickly when you’ve got to give up.
Why on earth did I spend a year waiting for results? Too long in my opinion. In 2 to 3 months of testing things out, you should start seeing changes. Enough for you to say unequivocally, “Yes, I’m getting this and in another few months I’m going to get more. And by the end of the year it’s going to be fantastic.”
Test the methods you’ve learnt vigorously.
There’s no point if you’re not willing to sacrifice and put in the work to make sure you see results. There’s no point doing things half heartedily. There’s no point dreaming and not go whole 12 yards to see it work.
If you put your heart into implementing method you’ve learnt in those in the first few months you’ll have a good idea of how things are going to pan out. I didn’t. I thought it was going to be an easy ride to the bank.
Be the apprentice who wants to learn everything.
I took those words the expert gave me and ran with that. I didn’t do my research. I didn’t find out exactly what I needed to do to make it work. I thought if I put out the content the clients will come. It doesn’t work that way.
Learn the techniques, the strategies, and the secrets. Spend the months becoming an expert at what you’ve learnt. That’ll put you in a good position to evaluate whether it works or not.
Eventually, after a pitiful year, I went the other way. I did the opposite. I put on my high heels and I got out there. I went out to get my clients. It wasn’t easy. Trains and directions were a nightmare. I’d hid behind my laptop for far too long. I couldn’t figure out public transport anymore. I got on the wrong train a few times. But I put myself out there. I changed course and it worked.
Never be afraid to do the opposite when you’re not getting the results. Break the rules. I do that a lot now. I learn something. I’ll try it. I’ll get good at it. And then I’ll break the rules. If I get it wrong, I don’t do it again.
When you have the guts in business to try new stuff, you’ll discover things that not many people know. Deciding to break the rules will force you to think out the box. You’ll have insight that no one can touch. You’ll be able to implement successful strategies and no one will understand how you did it because they’ll too busy doing what they’ve been told.
There’s never one way of doing things. New discoveries aren’t made by doing what we’re told. And if you don’t accept that you’ll limit your opportunities.
When you break the rules, sometimes you’ll discover a different way of doing things. You’ll stumble across better ways; ways that even more seasoned experts are using.
So today I implore you to learn, test, become an expert then break the rules. Make sure you’re growing in your businesses. Let me know in the comments if you like to play it safe or break the rules.