I hated Facebook in the beginning. You probably can’t believe that. Social Media is my job. Still, I didn’t want all those people knowing my business and I didn’t know how to be engaging. I have since gotten around my digital, social ineptness.
People get quite anxious about using social media for the first time. They’re too concerned about how their lives will compare to others. They think they live boring lives, that no one will be interested. Trouble is, if they don’t post anything, they’ll miss a trick.
If you’re serious about social media, start using it. Stop worrying about how pretty you can make everything look. It really isn’t as important as you think to amass followers. Don’t worry about who is or who isn’t following you.
People openly admit to not wanting to put in the hard work. They don’t want to spend all day on social media. Well, if you want your business to grow, you’re going to have to use it, a lot.
Social media is hard work but that is the worst reason not to use it.
2.Don’t be afraid to try something new
If you’re not going to take social media serious in this day and age you really are causing your business some damage.
If you don’t think your life or business measures up to everyone else’s you’re thinking about the wrong things. Figure out what you’ve got, that no one else has. Share that part of your business or life and capitalise on it.
I need to clarify why I use the word life. For you to capture the attention of your audience, you’re going to have to share something that looks like real life. Social media has becomes one big reality show.
If your concern is, you don’t have the technology, you’re not looking hard enough. There are great apps these days to create some amazing content. I have a video here where I share some apps that you MUST download today on to your phone. Watch and learn from this video. You can start creating some fantastic artwork and photography for all the platforms
I believe you’ve got to have a nose for social media. You’ve got to be able to decide what will get you attention. If you haven’t got natural intuition for social media, you’re going to have to start building it by testing things out. Anything that doesn’t go right, don’t do it again.
It takes guts and resilience and is incredibily admirable to step out of your comfort zone. So, get your content out there and start getting noticed.
3. REMEMBER THE BIGGER PICTURE
When I’m give a pep talk to people who dislike or are struggling to use social media as a self promotion tool, I remind them of what they are trying to achieve. I believe that being successful is everyone’s ultimate goal in business. Success isn’t just a monetary aspiration. It’s about achieving your dreams, living out your purpose, sharing your gifts with people and making a difference in the world. It seems lofty but go ahead. Search within you the reason why you decided to start your own business.