If you’re asking these questions, then you know that content marketing is the only method that makes any sense to publicise your businesses these days.
Companies that haven’t or are slow to pick up the pace are at risk of being left behind in the dump heap. We see it all the time. If I ask you, I can bet, you can name one organisation that is facing difficulties because they failed to build a presence with more content, especially digital content. I can tell you one right now – House of Fraser.
The beloved House of Fraser is closing down some stores because they cannot afford business rates. The closures include the iconic London store.
Now, their moderate online presence isn’t the only reason the company is facing troubled times, but it has a lot to answer for. At present, they only have 170k Instagram followers. Their flagship store is slap bang in the middle of Oxford Street, visited by 175,000 people daily from all over the UK and the world. I took at look at a New York equivalent, Macy’s. As of now, Macy’s has 1.3M followers. The numbers speak for themselves.
So let me share with you 5 reasons your company will survive and thrive with content marketing.
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5 reasons your company will survive and thrive with content marketing.
I am not using advertising to leverage my brand. I am using advertising to leverage the publicity of my brand. I simply want more publicity.
Content Marketing is what you must use to successfully expand your business. Go hard with it. Don’t waste a minute. And you’ll see the results. If you need help, contact us below, consume the content, get on a workshop or book some consultancy. Do whatever it is you think you need to help your business and personal brand get the attention it deserves. You owe it to you and your organisation.