In the age of the laptop millionaire, where making money online is commonplace, overnight success a familiar story, most of us may have thought – and hoped, that by the time we set up out online store, with our beautiful designed and packaged products, the sales would pour in. As on online retailer myself, I had done my research and assumed that it would be easy as pie. But that wasn’t the case – present- day expectations of making money online don’t line up with the reality and the online shoppers habits.
So in this article, I share with you how to use your Woocommerce powered wordpress store to drive traffic and boost sales
How to rank higher in search engines
You’ll know this is needed to gain authority in the marketplace. First place on Google search gets you 33% of clicks. Second place will get you 17%, all according to the great people at Chitika Insights. Download and install the Woocommerce SEO plugin here .(https://yoast.com/wordpress/plugins/yoast-woocommerce-seo/) . to help you achieve highly optimised SEO posts. I can’t say how much I love this plugin for giving great keyword suggestions, making sure I have every aspect of SEO covered in posts and products and it’s a great resource for SEO analytics. Use the Woocomcerce SEO plugin to make sure your products get seen in the search results.
The reason for compelling headlines.
Carefully craft, riveting headlines and make them bold. Copybloogger.com reveals that 8 out of 10 people are more likely to read the headline than the rest of the copy. Study what your market leaders are doing. Learn from the best on how to write headlines that get clicked. Write about 30 headlines if you have to make sure you get the right one. Give them the overnight test. Think about what you can improve. Decide whether they are good enough. The likelihood of customers clicking on your pay-per-click ads, your posts and your products will correlate to how interesting they find your headlines.
Blog posts that are helpful and solve problems will get liked and shared on your customers facebook pages, their twitter timelines and their own personal blogs. That’s how you get viral marketing, When you write the stuff that your customers can benefit from, they’ll leave comments, interact with you and be able to make a decision as to whether they like your company. Plus, did you know that 77% of internet readers read blogs. Check out the rest of these amazing blogging facts at http://www.social4retail.com/the-blog-economy-blogging-stats-infographic-2014.html
Take charge of your brand story.
If you are struggling to find ways to tell your brand story, blogging couldn’t be any easier. You can share personal stories based on the core values of your brand and allow your customers to get to know and trust you. Check out Redbull.com. They are a fantastic example of a company that use blogs to reinforce their company message –Red Bull gives you wings. Branding is the cornerstone of your business. It creates pictures that leave long lasting impressions.
WordPress is a free opensource blogging platform and woocommerce is an amazing FREE WordPress plugin that you can use to transform your blog into a selling machine.