Five Golden Content Rules to Help You Thrive

It goes without saying, this COVID-19 pandemic has got you thinking and doing things differently. Although some of us are fed up of hearing or talking about it, we’ve all got to take action.

As you can expect me to say, I think now is one of the best times for you to get super serious about creating the type of content that could potentially build a strong, well-known brand generating huge profits.

Listen, nothing good comes easy. You know that. But listen to this, with focus and a Content strategy in place, you can make phenomenal expansion with your brand – even while we are all stuck indoors. If you’re ready and willing to make strides, here’s 5 Golden Content Rules to help you.


I’m going to assume you’ve got a business idea that you’re passionate about – that’s an excellent place to start. The first golden content rule is to START SOMETHING.

Go online, choose any platform and create some content that introduces you and your business. If you’ re already doing that well done, you can move to rule two.


Download this Content Planner and plan content for the next 30 days. Now what is vital here is that you focus on content that Inspires, Educates and Entertains. If you’re stuck for ideas, move to golden content rule three.


On the platform you chose in golden content rule one, plus one/two other platforms, spend an hour or so looking at content that you like. Begin to understand what makes that content perform well and then figure out how you can make it authentic to your brand. Once satisfied you’ve learnt something new, make sure you’ve completed golden content rule two, and then you can move to rule four.


Always remember that Content Marketing is not a quick fix approach. It’s not going to make you rich tomorrow. Neither is Content marketing like Advertising. It’s almost like a service. You provide great content that will attract a target audience. Gradually they become a loyal and larger audience willing to buy goods and services from your brand. It is going to require you to keep learning about your audience and creating the content that they want.

The single most important way you’re going to attract and hold your target audience’s attention is by creating valuable content. If you do not do this, be warned that your audience will go to get it elsewhere.

To emphasise, whenever I use the phrase ‘valuable content’ I am referring to educational, inspirational and or entertaining content. This is the type of content social media audiences want. Everything else is CRAP!

RULE FIVE: Bring Your A Game

Every single day you’re going to wake up with passion. You are going to create the content that you put on your content planner in rule two and post it.

Because Content Marketing is much more about community, you’re going to reply to people and comment on the content of others.

Don’t ever forget that for most content creators, this is a tough game, so you are going to always do golden content rule one to five. Moreover, put in the time, bring you’re ‘A’ game and NEVER GIVE UP!


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A Simple Social Media Growth Strategy

A Simple Social Media Growth Strategy

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Social Media Growth Strategy’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Social Media Growth Strategy’ LIVE.

We look forward to working with you and answering your questions!

100% Satisfaction Guaranteed. 

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


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