Why we need to hear more architecture stories

The First Architecture Stories.

architecture stories

Recently, I’ve taken a keener interest in architecture. Like many of us, I’ve always been delighted by beautiful buildings, but now I want to know all about them.

This is not a new interest. It began during secondary school geography when our teacher took us on a field lesson in the local area. The class had to learn the difference between Victorian, Georgian, and post-war dwellings. It was one of those lessons that left a lasting impression on me. From that day onwards, I would frequently find myself taking long gazes at buildings and wondering about their history.

Years later, I’m no expert (yet), but I don’t do badly recognising architectural styles and eras from different countries and towns around the world. So a few weeks back, I decided to take my architectural interests further and purchased some books.

Architecture Confessions.

architecture stories

I confess I’d like to become a specialist Content Marketing consultant for the architecture and construction industry. Still, for now, I’m satisfied reading fascinating architecture stories, following a few major social media architecture accounts – and some construction ones, and taking a few pictures – check my Instagram @bessobarotimi.

One thing I will say about architecture is that it deserves much more exposure via social media. If it had not been for that geography lesson, I might never have been curious about the history behind a building. Instead, like many others, I would admire buildings subconsciously. All too often we see a beautiful building but seldom do we truly see it. We’re too busy; always in a rush to take it all in. Rarely examining its intricacies.

The thing with each building is, no matter how grand or humble, there’s an architectural story to be told—each one coming with its own challenges and triumphs. Unfortunately, so many of us don’t know these stories, and few have taken the time to tell them. Sure there are magazines like Architectural digest, but the majority of us do not fall into the target market of magazines like this.

Did You Know?

architecture stories

For example – how many of you, especially those of you living in London, know the Palace of Westminister, Houses of Parliament, was supposed to take 6 years to build and cost £700000? Actually, it took nearly 30 years and cost £2 million which in today’s money would be £500 million.

No, I didn’t know this either until I read it in a book yesterday. And, by chance, I had to visit Westminister, the home of the Houses of Parliament later that day. Knowing that simple story intensified my experience of seeing not just the building but visiting the city. I knew more, I could imagine more, and I certainly felt something more.

My point is this; architecture is more than majestic structures or brutalist housing estates. It’s art, culture and of course stories. Each story deserving to be told and shared to a much a wider audience than it currently does. So if you are in the architecture or construction industry, we want to hear those stories – spread them. Share them to touch hearts, gain a new student, expert, a lover of architecture and of course, think of what it will do to your business.

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A Simple Content Strategy for Brand Growth

A Simple Content Strategy for Brand Growth

Book your seat for ‘A Simple Content Strategy for Brand Growth’ workshop.

Get the tools, strategy and insight to build brand awareness, brand community and engagement and sales growth.

Imagine how it would feel to share captivating content with loyal fans who actively engage with your brand – and in our experience, it doesn’t have to be that hard. The ‘A Simple Content Strategy for Brand Growth‘ is proven to work.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

But, it only works when you make the small investment and book you place today. If you are ready to level up, do not delay – book your spot and you will be able to join ‘A Simple Content Strategy for Brand Growth’ LIVE. Order Today! We look forward to working with you and answering your questions!

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email bess@synateldesigns.com


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.


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