Content Marketing

Posted by Bess Obarotimi | June 15, 2021
marketing for the people

The new marketing is no longer something we do to the people. Now we marketing for the people. Click to continue reading.

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Posted by Bess Obarotimi | March 13, 2021
The Problem with Online Advertising

A comment on a recent video asked me, "Should I advertise?" I guess yes, but here's the problem with online advertising. Click to read

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Posted by Bess Obarotimi | March 10, 2021
What stories should you tell?

Stumped! Want to tell your fans some stories? Want to know want stories should you tell? I've got you covered! Click to read.

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Posted by Bess Obarotimi | March 3, 2021
Telling your truth

How do you go about telling your truth in a world that is waiting to hear your story? Let me share what I did when pushed to my limits.

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Posted by Bess Obarotimi | February 27, 2021
Start Over

Do you need to start over with your marketing comms? Don't take it for granted that you are saying what customers want to hear. Click to read

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Posted by Bess Obarotimi | February 25, 2021
You are not the consumer

You are not the consumer, and you must remember this if you want to create work that the audience cares about. Continue reading here.

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Posted by Bess Obarotimi | January 29, 2021
Inspiring but not always possible

Influencers, social media moguls and Instagram celebrities do work that is inspiring but not always possible. Read what may be possible here

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Posted by Bess Obarotimi | January 28, 2021
Don’t Sweat the Small Stuff

️Don't Sweat the Small Stuff - This is for the brands who want to do the real work of delivering value to audiences.

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Posted by Bess Obarotimi | January 25, 2021
Will it be another flop?

Will it be another flop? How can we improve engagement on the content we have spent time and effort to create? Click the article to read.

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Posted by Bess Obarotimi | January 24, 2021
How to make what we are selling more appealing

The conundrum we face is, what type of content makes what we are selling more appealing, so we generate more sales? Read the solution here.

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