Digital Marketing

Posted by Bess Obarotimi | April 10, 2024
Building Beyond Socials Reveals a New Phase in Entrepreneurship

I’ve been venturing beyond digital entrepreneurship to discover business growth beyond socials. Here’s how it's going for me.

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Customers gather around the bustling entrance of an iconic glass-walled Apple Store, symbolising the iPhone luxury trend in modern technology retail
Posted by Bess Obarotimi | November 9, 2023
Has the iPhone Become the New Symbol of Luxury?

Dive into the 'iPhone Luxury Trend': Apple's shift from tech staple to status symbol in today's economy.

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Posted by Bess Obarotimi | January 24, 2021
How to make what we are selling more appealing

The conundrum we face is, what type of content makes what we are selling more appealing, so we generate more sales? Read the solution here.

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Posted by Bess Obarotimi | December 11, 2020
Adapt and Thrive: Ensuring Brand Relevance in Digital

To stay competitive in this fast-paced digital world, businesses must Adapt and Thrive through innovation.

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Posted by Bess Obarotimi | November 10, 2020
How to Enhance Customer Perceptions With Social Media for Architects

In this article, we share some strategies architecture firms can use social media to enhance customer perceptions of quality.

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Posted by Bess Obarotimi | February 4, 2020
My Cold Emailing Twitter Shaming and Respecting the Hustle

Here's my experience cold emailing prospects to build brand awareness and sell more services. Find out why I Twitter shamed for it.

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Posted by Bess Obarotimi | January 3, 2020
A Simple Content Marketing Framework to Maximise Your Strategy

Don't let your content marketing get complicated. Think simple. Transform it into easy digestable messages that your audience is interested in.

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Posted by Bess Obarotimi | October 3, 2019
My Answer to ‘How To Make Money Online’

How to make money online is my number one question. In practice, it's not easy but you can learn. I have one thought about what holds back a lot of...

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Posted by Bess Obarotimi | August 9, 2019
VIDEO: Creating Content that has a Clear Brand Message

In a sea of noise, attention is scarce. Stories grab attention. Start creating content that has a clear brand message with storytelling frameworks.

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Posted by Bess Obarotimi | November 13, 2018
Rethinking Engagement and Hashtags – When what you know is not enough

We examine the strength of Engagement and Hashtags when building relationship with your customers and identify key aspects that build loyalty.

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