4 Killer Ways to get Ideas for Great Content

Efficiency is doing things right; effectiveness is doing the right things.

Peter Drucker

You no longer have to scrape, hustle and guess what content to create with these incredibly handy resources and apps. When you’re stuck in the office with several clients, working on their content calendars and strategies, use these techniques to make your content creation life easier, more inspired and less time consuming. I’ve been using these techniques to help manage my business better and spend more time building my business and creating more free time to spend with friends and family.

Social Media itself is fun, but working in social media is no easy ride. Crafting that next piece of creative content that’s going to attract fans, their trust and increase sales is complex. Your objective is to skillfully communicate your brand’s messages so that it achieves an excellent reputation. The difficulty lies in knowing what your fans want at any given time. What gives content creators and marketers concern, is being able to plan for the right content at the right times, yet being flexible enough to change those plans based on variables in market trends.

Brand Storytelling in Content Marketing

Visit Google Trends and you’ll see what everyone is looking for.  Do this and you will end the tirade of creating content that is not getting traction. Enter your idea, key terms, subject matters, questions, whatever you like, into the search bar and Google will show you exactly what people are interested in around those search terms.

Google trends is a powerful resource for you to use and find themes for your content. I use this resource when searching for ideas for  blog content, YouTube videos, even my live stories. I want to know what’s popular; what’s on everyone’s mind. And, Google Trends will tell me.

Online Newspapers and Magazines are paramount, in my opinion, for discovering the lowdown on a global level. If you want to write up-to-the minute relevant content that is going to get you likes, comments and shares, visit the first page of your favourite online news sites.

What you must realise is that, we live in a dynamic commercial environment. News comes quick. Trends change faster than you can brush your teeth. People are connected, worldwide. They know wants happening globally, all of the time. And they like it that way and you need to keep up with you that.

Visit news sites daily to discover the latest stories and find a way to include those discoveries within your content. Your content must be relevant to the prevailing cultures.

Some of my favourite news sites include BuzzFeed, FT.com(set as the homepage on my browser), Mashable, Business Insider  and Forbes. I am not limited to these sites. I switch to sites that are relevant to my target audience or subject matter at the time.

Amazon will quickly tell you want information people are keen on getting their hands on. All you have to do is check out their trending and bestsellers list. This is free and highly advantageous information if you need  help deciding what to include in your next blog post. Amazon have sophisticated technology and a huge budget to suss out the market trends, getting rid of the guess work for you.

For instance, all the products displayed in Amazon’s ‘Todays deals’  page are based on findings within Amazon’s Big Market Data on consumer buying trends. You can really get imaginative creating content that’s based on people’s interests and desires.

Mine Your Popular Content. If anything the content that you are already producing will tell you what your current existing fans are engaging with.  You can quickly establish, using your own data, what content gets the most comments, likes and love. That content should already be unique to the brand so by harnessing this content you maintain and build and strong brand identity and individuality. Not only can you continue doing what your custoner loves but also what no other business is doing.

There’s so much you can do by evaluating what’s all ready working for you. Get your team together and brainstorm all the ways you can break your existing popular content down into nuggets of useful content, elaborate on in it, even produce new products from it.

The only way you will produce content that gets the recognition it deserves, is if you go beyond what everyone else is doing. Implement these tips into your content creation strategies.

Make sure that you are constantly keeping an eye on marketing trends, consumer interests and what’s happening in the news. Keep your content relevant by incorporating these themes.

Get Training

Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email bess@synateldesigns.com


How to Get 10000 Fans

How to Get 10000 Fans – Content Strategy

Discover amazingly simple techniques and ‘How to Get 10000 Fans’ that will grow your brand.

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing a simplified approach to creating content that she has successfully used to grow and manage global premium brands on all major social media platforms.

Strategies for all types of content – video scripts, blogs, status updates, tweets and more. Suitable for all social networks to strengthen your digital presence. The content creation techniques revealed are simple and powerful. 

To attend this workshop, you do not need social media experience. You could be just starting your business, want to make content creation easier and keen to take your brand to the next level.

If you are like many businesses, you are unsure of what type of content your fans want. You may be struggling to create enough content that is captivating and sells your products.

The ‘How to Get 10000 Fans’ workshop will show you simple and proven techniques. If you are looking for easy ways to create a lot of content, this workshop will get you results.

“What I love most is the in-depth knowledge and simple strategies given for effective content creation. It has helped me to manage my social media platforms easier. I feel like I know what I am doing.” Chris Sparrow, Writer.

For a small investment, you could be on track to get 10000 fans.

Don’t wait. Start building your social media presence today. Ticket Sales End Soon. PRICES GO UP ON THE 19TH FEB BY 70%.  Book Now!


£21.00 £10.00
Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

Blog Comments

[…] Meanwhile, Bess Obarotimi, posting over on Synatel Designs, has trumpeted four “killer” ways to to get ideas for great content. […]

Add a comment

*Please complete all fields correctly

Related Blogs

2020 Social Media Planner
How to be Consistent on Social Media