Don’t Make These 5 Content Marketing Mistakes

Using social media to build your business online can appear easy. Your potential online audience is vast. There are millions of people who will benefit from what you are selling. So if you share content about how well your product can solve their problems, your sales should fly through the roof. In reality, it is far from being this simple.

Without understanding how content marketing can build your brand and drive sales, you’ll fight a losing battle. Don’t make the 5 Content Marketing mistakes we’re going to show you in this article.

1. Not being focused on building trust.
It’s so important for customers to trust the organisation they are going to buy from. These days many businesses operate faceless which can be unsettling for customers, so they rely on your content to build credibility.

In your business showcase the people behind the business. Let us get to know you. This builds trust. Communicate your brand values through the people who work with you. If you are the CEO, you may decide to use yourself as the face of your brand. Or, you may choose to have a celebrity brand ambassador who already has a strong following and stands for the same principles as your company.  Help your customers be confident that you are an authentic company.

In the images you use, your profile pictures and your videos, let the real people behind your business take a role.

2. You give in too early
It takes time to build a business, even when it’s online. You desire engagement, likes, comments, shares and followers and not getting them could be disheartening.  But not posting because of this is worse.

Keep going. Content marketing is a ‘time’ game like anything else in business.  Find someone within your company who can focus on posting content daily or contract the job out. Not only should they create content, but they should also direct their efforts towards building relationships with your followers and influencers online.

Companies come and go on social media, and you have to be on the upswing to stand out.  Social media users are already fans of other brands. You must be consistent with your content to get noticed.

Don't Make these 5 Content Marketing mistakes

48% of marketers support three to five buying stages with dedicated content. (LinkedIn Technology Marketing Community)

51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (DemandGen Report – 2016 Content Preferences Survey)

47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. (DemandGen Report – 2016 Content Preferences Survey)


3. You don’t know what your audience wants
Honestly, don’t view this as a  problem if you’re willing to do something about it because it’s important that part of your growth strategy is to understand who your ideal customers are.

When you want to learn more about your customers, you need to go where they are, visit them at work, go to the same shops they go to. Hang out where they hang out and learn the language they speak. Most importantly, discover their needs and anxieties. On the other side, try to uncover the things consumers are not saying about your industry and address them. With this insight, you can create relevant content.

4.You’re not analysing your findings
Your stats are vital if you want to deliver the right type of content. Keep an eye on how well or poorly different types of content you have created performs. There’s no need to continue working in the dark. You have to test, re-evaluate and re-strategise to get outstanding results.

Indeed, one way to keep track of your content marketing performance is through the use of apps. We like to use Cyfe which covers a vast majority of the social media platforms and allows you to examine areas of your content such as most popular, keywords, ad performance and best type of material.  On most social media platforms, you’ll find they have their own reporting systems so make at least a monthly use of them. Get your team together and study your findings.

Create and evaluate your content marketing strategies. Use your analytics to stay ahead in the game, test new ideas and improve your performance.

5. You’re not capitalising on your strengths.
When you know what you’re good at, perhaps because certain types of content gets higher engagement, be consistent with it. Continue to meet your audiences’ expectations and keep the momentum going.

Blog Comments

Great points here. I think the one that resonates with me the most is that people give up too early. If you really want and desire something, you’re going to have to work for it and put in some sweat, blood and tears. lol Peristent beats resistance! Great post!

Thanks for popping by. So true! What is it you do? Hope you’re sticking with it!

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