How great brands create content that inspires action

The content is nothing until it inspires

It’s not about the content at all. It’s about the people and how great you think the people reading the content are – that they are smart, and they know what they want. And, if you give them the content that they want, they’ll do great things with it.

I believe you must know why you are creating content, and I’m not talking about turning a profit. Yes, that’s great. I love money. Most of us do, and we want our businesses to succeed, but profits are the result of adding value to the world. 

create content that inspires action

How Apple built a cult following

That’s the story that most businesses tell us – what the product does or how fabulous it is. Imagine if Apple had only told us how its iPhone as a super sleek, beautifully designed phone that took incredible pictures and was easy to use. Meh! There would be no cult following. But when the narrative is, “We want to help you Think Differently” all of sudden you do take notice and begin to “think differently”. Fundamentally that’s what your company must do. Your content is nothing unless you use it to make lives better. 

Content that seeks to profit your audience has greater energy and inspires action. For your content to be meaningful, for it to inspire people to take action, it must have a purpose. Why do you do what you do? What impact are you hoping to make? And how do you create content to change lives? 

Audiences can see through content that’s created to turn a profit. It doesn’t easily change minds or create an emotional connection that causes audiences to take action quicker. I used the words easily and quicker because the method may work; however, there’s nothing that makes it different from the competition, so the work is harder.

Take a look at your business, evaluate the reason why you do what you do. What made you start that business? What was the benefit you wanted to bring to people’s lives? That’s the story that you must tell in your content.

Other Articles You May be Interested in

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How do You Becomes an Influential Brand in 2020? – 1 Min Read

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A Simple Content Strategy for Brand Growth

A Simple Content Strategy for Brand Growth

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Content Strategy for Brand Growth’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Content Strategy for Brand Growth’ LIVE.

We look forward to working with you and answering your questions!

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


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