Content on Your Website is Important
I do things slightly differently. Firstly, I create a YouTube video. Then, I turn it into a blog for my website. Afterwards, I go back to the blog on the website to extract a quote for a tweet or generate an idea for a live video or a podcast. Plus with a blog, you can share that to your social media platforms generating traffic to your site. Make traffic generation a major goal for your brand’s business growth.
When you’re not focusing on creating content for your site, your audiences belong to whichever platform you mainly use. For example, they remain Facebook or LinkedIn customers. They engage with the content on these social media platforms and see the ads they display. Rather than being on your website, learning about your brand, becoming a part of your brand community, and buying your products.
Always have a way to drive, audiences back to your online real estate. And, to answer the questions of how many social media platforms should a business use? All the main ones and more.