How to be Consistent on Social Media When You are Struggling to Prioritise

For a few years, I faced a challenge I had not anticipated. I was so immersed in creating content for other brands that I gave little attention to building brand awareness for my business. The impact that my brand was making on social media was minuscule compared to the clients I was helping.

I had low followings, and honestly, they are still not at celebrity status huge but more importantly, my content creation was inconsistent. At one point, if a potential client had happened to visit my Facebook page, they may have noticed that a post hadn’t been made in two weeks and perhaps four weeks before that.

Don’t get me wrong. In my experience, how many followers you have doesn’t equate to how much business you generate. Having huge followings can be incredibly beneficial, but what is more important is that you consistently create impactful content. If you do not create regular compelling content, your business will not grow.

So here is how to be consistent on social media content when you’re struggling to prioritise.

Excellence comes from habit

How to be Consistent on Social Media

If you’re a business owner, operating the business will be the top priority for you. Still, without effectively marketing your business and letting customers know what you do, you are missing out on revenue.

Social media makes reaching global audiences easy. If you are not creating consistent content, you’re missing out on sales. Fewer people will know what products you offer that can help their lives. Perhaps you’re spending vast amounts of money on advertising and still not seeing results because customers are buying from brands that they trust. Creating valuable content on social media will help build that trust for your brand and turn fans into loyal customers.

Getting into the daily habit of content creation will be vital in ensuring that you are doing enough to keep your brand visible and relevant.

Just like running your business is a priority, if you plan on attracting more customers, creating memorable content must also take precedence.

Set aside time each day, preferably before the running of the business to create content. The earlier you get it done, the sooner you can get on with your daily operations with little distraction. You can be satisfied that your business is getting seen and heard by a global digital marketplace while you work.

We often teach that creating long-form content, such as a blog post is the best place to start. You can upload the blog to your website and share it on social media. What’s more is that from your blog article, you can create short-form content like quotes for Instagram, images for Pinterest and tweets for Twitter.

Plan to Succeed

How to be Consistent on Social Media When You are Struggling to Prioritise

Be prepared with a content plan. By putting aside a few hours each month to plan means, you’ll have no excuse for not having content.

A plan will help keep your content organised. Imagine – you can align your social media content with significant events within your company or holidays and other important days in good time.

Let’s say the anniversary for the launch of your business is coming up next month, with a content plan you can make sure that all the content leading up to that day sends out a strong brand message that resonates with your customer. You can plan to do special offers, giveaways or contests around those dates to attract even more customers.

Without a content plan, it’s easy to forget important days, and you end up rushing to put out content- and that will be if you have the time.

You don’t want your customers to ignore you because they have failed to build an emotional connection with your content. If you want to avoid this, you must plan. Otherwise, the brands that are planning and putting out relevant content will be getting all the attention.

Be prepared so that everyone on your team can contribute to the Content Marketing efforts. Generate more ideas that develop a brand message that gets results. You’ll get greater success because everyone knows the goalposts and is working effectively.

Download a Free Content Plan Straight to Your Device Here.

Use Hootsuite

How to be Consistent on Social Media When You are Struggling to Prioritise

If you are setting aside time to create long-form content and you have a content plan in place, you are going to be able to schedule all that content.

My preferred tool for scheduling content is Hootsuite. We have a lot of brands we manage and create a tonne of material for them. Our core operation is Content Management. We strategise and create content for brands daily. By using Hootsuite to schedule the content, means we are organised and can spend time on Content Marketing for Synatel. We need time to attract our customers. Prioritising, planning, and scheduling allows us to that.

You only need a day or two to plan content, an hour a day to write a blog post, and a few minutes to schedule content daily on Hootsuite. It’s worth spending that time so that your brand gets seen and your message heard. The rest of the time is left for you to get on and run your business.

Get Training

A Simple Content Strategy for Brand Growth

A Simple Content Strategy for Brand Growth

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Content Strategy for Brand Growth’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Content Strategy for Brand Growth’ LIVE.

We look forward to working with you and answering your questions!

100% Satisfaction Guaranteed. 

Hurry. Sales are Closing Soon!

Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


Add a comment

*Please complete all fields correctly

Related Blogs

How do you go about telling your truth in a world that is waiting to hear your story? Let me share what I did when pushed to my limits.
Start Over
You are not the consumer