The Most Important piece of Content to Create to Get More Attention

You must get this right. Creating content is good. It gets your business attention, but only the right type of content makes your customer care and builds brand loyalty.

If You Want to Make Your Customers Care

how-to content

First of all, you have to know what’s important to your customers. You’ll have an inclining of that at the start of developing your robust Content Marketing strategy. After all, it’s your industry, and you went into this understanding that your customers have problems they want solving.

I must point out that as your customers begins to engage with your social media content, and as you learn more about their likes and dislikes your insight will enrich the content creation process. You’ll be more in tune with what content they need to stay interested in your brand. Never overlook the needs of your customers. If you want to sell products, you must create the content that they want.

Having said that, all you need is a basic understanding of what your customer craves in their lives. You will then be able to use this as a premise for all the content you begin to create. However there is one piece of content every brand should create. In this article, I am going to share why ‘how-to’ content is critical to to gaining attention and making customers care.

The 'How -To'

how-to content

The ‘How -To” has got to be one of the most liked, shared and needed content of all internet users. ‘How-tos’ are what the internet is built upon, but so many brands don’t share insider information. Most brands believe if they give away too much information, customers won’t end up buying. They are mistaken.

When I say ‘How-to’, I mean topics like How to be smarter, richer, cooler, fitter, quicker, better, nicer, calmer, cleaner, handsome – I know. Handsomer is not a word, but the point I’m making hits home, right? And here’s a secret. Give away your good stuff. That’s what’s really going to make what you are sharing irresistible,

The longer you put off giving away information, the harder and longer it’s going to take for you to start seeing those increasing sales charts. Be under no illusion, if you are not giving away your “secrets” someone else is and winning a potential customer.

Don't Lose Customers Like This

how-to content

There is almost no information that you cannot find online for free. You are kidding yourself if you think that there is a brand that is not providing a great solution to the problem your customer has. It may be a different solution, it may even be an inferior solution but a solution it is nonetheless.

When a new visitor to your website discovers that information is held behind a paywall or they have to enter personal data for a new brand, what do you think they’ll do? I shouldn’t have to tell you. You’ve probably done it yourself. Exactly! – they’ll log off and google for a website that gives the information away in exchange for nada.

The Power of Your Knowledge Systems

how-to content

It doesn’t matter what business you are in if you want to seize audience attention, dig into your business knowledge system and find out what your customers need to know to make using your product easier. Turn what you find into a video, an article, a TikTok, an Instagram post – whatever takes your fancy. One thing is for sure, ‘How-tos’ are helpful, and if you keep them coming, they win customers.

How to do the 'How-to'

how-to content

How you deliver your ‘How-to’ is up to you. You can make it funny, serious, inspirational, whatever way accentuates your brand voice. But, when your audiences learn something new from your brand, you instantaneously boost the likelihood of them coming back for more.

If you want the right attention, if there’s anything you do in your next content show your potential customers ‘How-to’. Make their life better forever by sharing something so brilliant they are left in awe. Blow their minds with a secret, whether small or big that will transform their life. And then repeat. That’s my challenge to you!


Stay safe and take care,


Bess x

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A Simple Social Media Growth Strategy

A Simple Social Media Growth Strategy

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Social Media Growth Strategy’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Social Media Growth Strategy’ LIVE.

We look forward to working with you and answering your questions!

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

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WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

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