How to Get an Advantage with Your Content

THE FOLLOWING IS AN ADAPTED TRANSCRIPT OF THE PRECEDING VIDEO

Honestly, creating content for social media is easy. I will be the first to say that. Really and truly you must be putting out content ‘that’s entertaining your audience and making their day or even their life so much better than before they engaged with your content. That is a no-brainer. Most people have figured that out.

But, as marketers, you need to know how to get an advantage with your content. If you ‘don’t know what your goals are at any particular time, and do not have a determined time frame and one customer, you’ll be creating for everybody and exciting nobody.

FREE BASIC STORYTELLING CHECKLIST

Write Great Content

Use the brand story framework to create clear story messages that influence audiences to take action.

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Demand Attention

I’m serious about this stuff because I don’t want your brand to get lost in the sea of content. So many people do that. So for you to be distinct, have a strategy. If you are going to build a strong brand that speaks volumes, let’s do it right and let’s do things well.

So, you’ve got to understand and put in place your strategy. The creating content part – ‘easy peasy’. Getting it to work for your business and contribute to generating money, let’s do things right.

How to Get an Advantage with Your Content

Strategy Makes the Difference

So with a strategy in place, you say to yourself, “Ok here’s the end goal and here’s the content that we are going to share that is going to take our customer along a journey. And, we are going to tell that story in such a way it influences them to make that purchase.”

Now, this is where you get an advantage with your Content

Let’s say you have a product launch in say ten weeks. Your team has got to map out the content each day for that. And, what I’m about to share works for companies or personal brand with say a goal of running an event, a concert or something; a book launch that sort of a thing. Stick with me here and keep reading.

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Storytelling helps your brand Get an Advantage with Your Content

My thing is always that you can actually create content that follows the techniques of brand storytelling. You want your customer to follow a logical path towards taking profitable action. There are steps you can take that guide the type of content you create that helps the customer understand why they buy from you.

Using the story framework increases the possibility of a sale. Follow a story brand framework, and I have one on my site that I’ll leave the link to below. Use it to capture attention so much easier and stronger.

By using the story brand framework I’ve created, you get your customers engaged and attentive for the long term.

So if you’re not already, start developing clear cut content marketing strategies. Drop me a DM if you need help, and I’ll show you how to put the framework into practice.

Thanks for reading. For more videos just like this one, don’t forget to comment like and subscribe. Till next time take fantastic care of yourself, bye!

FREE BASIC STORYTELLING CHECKLIST

Write Great Content

Use the brand story framework to create clear story messages that influence audiences to take action.

Download Now

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