How to Write Great Content – A Checklist

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Social media users become your customer when you can effectively create clear story messages that let’s customer know how your product fits into their lives and helps them to be successful. Potential customers will only take notice of your content and make the desired action when they can see what they have to gain.

Every day, all the time, businesses fail to get new customers through the content they create because they focus on sharing how great the product is. They tell audiences about product features thinking that this is what gets customers attention. Furthermore, businesses will create content to share with social media audiences their own brand story. Again, customers are not concerned with your brand story. They are interested in products that solve their problems. They pay for products that help them to succeed in life.

The easiest, most tried and tested way to communicate with social media users how your products will benefit them is through stories; stories that make your customer the hero. The reason stories work because if told well are memorable. Stories can take audiences through a journey that gives them the resolution to a problem

Content creators who create content that does not have a defined story and is therefore not clear risk confusing customers. Without stories, customers won’t understand why they need to take notice of your content or why they need to buy your products. You’ll create content but not see results.

With the ‘How to Write Great Content’ checklist, you will be able to write content whether that’s a tweet, a script for your YouTube videos, a blog, an Instagram post that gains potential customers’ attention. Start creating content that is understood and keeps your potential customers anticipating for more.

I’ve done a lot of research and testing of stories, TED talks, films, T.V. series and more and have uncovered how to tell a story that audiences relate to. With my insight, I have formulated for you a 5 step checklist so that you tell can a compelling story that will help your customers understand why they need to engage with your brand. 

Don’t waste time writing content that does not convert. Don’t try and copy what every else is doing. That is not an effective way of creating a brand that truly connects with your fans. Download the checklist and start creating content that converts fans into customers today.


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