How we used patience to Get Over 25000 Fans

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The following is an adapted transcript of the preceding video link – How we Used Patience to Get Over 25000 Fans.

So I haven’t done a video for a hot minute. I’ve been focused on running the workshops, meetings, client work, the Rachel and Bess show but I’m slotting in some time before I head off to another meeting.

Just before we move into today’s content, I wanted to tell you about the upcoming, ‘How to Get 10000 fans’ workshop. The techniques shown in this workshop are simple, they are powerful, and they will get you what you want.

If you want to have a community of people engaged with your content who are actually interested in what you have to say, who want to buy your products and they are sticking around because you provide value, then this workshop is for you. Prices go up by February 16th by 70%. It’s a small investment to get things working for you. Book Now.

How we used patience to Get Over 25000 Fans

Patience

OK, so I love social media because I think it gives us the opportunity to spread our message, share our talents and create opportunities where they may not have existed.

And, I think once you have decided to be visible on social media and create content, the question of, “How do I attract loyal customers?” faces you.

Still, some times I feel like the ‘like button’ causes us to lose focus and we start thinking about getting likes and not about delivering what we came here to do. It should be about attracting fans who like us for the content that we create – attracting genuinely interested fans.

I have had countless discussions with people about how many likes they did or did not get on some content. They share how they are going to start doing this trick or that trick to get more likes by social media fans. They lack the patience to focus on creating valuable content and instead strive to do anything that will get more ‘likes’ quickly.

Let me tell you something – I have been doing this for years. And I am not saying that to brag. I am saying it because well number one, I do want you to know that I know what I’m doing – that I’ve got the t-shirt.  Also, when I started in Content Marketing, I read a lot of books about content marketing strategy and writing content and sales psychology and persuasive copy and all of that. And I still read those books because it’s excellent knowledge to have. Content creators need that insight. However with all the knowledge and the experience there has been one aspect that has led to success – patience.

How one brand easily amassed almost 30, 000 fans with patience

Patience

One of our long-standing and loyal clients (we love working with them) had zero fans when we came on board. It’s been three years since we’ve been managing their social platforms. Over that time, they have grown a collective digital community across three platforms – Twitter, Facebook and Instagram of about 25 – 30k followers.

However, this brand’s followers are more than that. They are very active fans, who comment, like and share content.

The fans don’t engage because they are supporting the brand, or because we bought engagement. Neither is the brand a part of a group where everyone agrees to like and comment on each other’s content. This brand’s fans enjoy the content and ask for more.

During the first year and a half of managing content for the brand, we were only on Facebook and Twitter. We then decided it was time to build a brand presence on Instagram.

After about six months we had about 400 fans. During a meeting, the CEO said to me, “I want to close Instagram down; it’s not working, 400 fans are not enough.” I had to say, “Don’t do that. Let’s wait. We’ve only got 400 fans but have you seen the conversations that these fans are having? The fans love the content, and we have a higher engagement rate than on Facebook right now. Let’s exercise patience.”

A year later, that brand has close to 9000 fans on Instagram. And actually, this is one of the brands that has not been affected by Instagram changing the rules. Neither are they experiencing decreased engagement. For this brand, engagement is going higher.

Forget the magic tricks. Have patience

Patience

To achieve that level of growth, we’ve played no tricks. We’ve not tried to create content solely to get likes and followers. We have achieved high levels of organic growth – that’s growth where people have followed off their own back by posting valuable, authentic content and with patience.

Unlike many brands we observe on the socials, this brand is not part of a follower group. Unsurprisingly the founder, doesn’t know 9000 people or even the cumulative community of 25000 people. All we did was create valuable content every single day, and the communities on the socials grew. We also had patience. All it takes for a brand to grow is to create compelling content every day and patience.

It makes me incredibly happy when we post a video on IGTV, and it gets thousands of views and then obviously more fans.

You have to be patient. Patience, as well as valuable content, is the name of the game- the nuts and bolts of building your business using the socials. Yes, it’s nice to have all these extra skills such as persuasive copywriting, graphic design, video editing, speaking skills, acting. Still, when it comes down to it, audiences want you to give them content that solves their problems. All you must have is patience while the momentum builds. You’ll be more likely to attract fans who are likely to buy your products when you focus on giving them the content they want.

If I had to sum up the ‘get 10000 fans workshop’ all that I’ve said is all that I am going to teach you – how to share consistent quality content. Even if you don’t spend the ten pounds registering on the workshop, all you have got to do is this – create content, then have patience.

On the workshop, I will be detailing the type of content I create, how, when and why. But, all you need is to have is patience and you must deliver consistent valuable content.

So go and begin creating content, don’t miss a day. Share your passion, live your dreams and build your business.

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.

WHAT YOU’LL DISCOVER

  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email bess@synateldesigns.com

Venue: WEBINAR

£379.00
How to Get 10000 Fans
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How to Get 10000 Fans – Content Strategy

Discover amazingly simple techniques and ‘How to Get 10000 Fans’ that will grow your brand.

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing a simplified approach to creating content that she has successfully used to grow and manage global premium brands on all major social media platforms.

Strategies for all types of content – video scripts, blogs, status updates, tweets and more. Suitable for all social networks to strengthen your digital presence. The content creation techniques revealed are simple and powerful. 

To attend this workshop, you do not need social media experience. You could be just starting your business, want to make content creation easier and keen to take your brand to the next level.

If you are like many businesses, you are unsure of what type of content your fans want. You may be struggling to create enough content that is captivating and sells your products.

The ‘How to Get 10000 Fans’ workshop will show you simple and proven techniques. If you are looking for easy ways to create a lot of content, this workshop will get you results.

“What I love most is the in-depth knowledge and simple strategies given for effective content creation. It has helped me to manage my social media platforms easier. I feel like I know what I am doing.” Chris Sparrow, Writer.

For a small investment, you could be on track to get 10000 fans.

Don’t wait. Start building your social media presence today. Ticket Sales End Soon. Book Now!

AFTER THE LIVE WEBINAR A RECORDED VERSION WILL BE MADE AVAILABLE FOR PURCHASE.

£21.00 £10.00
Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

£149.00
WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY
IMPORTANT: BRING YOUR LAPTOP

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

£249.00

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