This Virtue is What Your Content Needs


I’ve started many a few different online ventures since 2009. Offline ones too but online since around 2009.

The first was a digital magazine and discussion forum. My idea was birthed out of the experience, actively participating in a lively forum. Before the million global use of social media,  hundreds if not thousands of conversations started each day on that forum. Each topic and subsequent reply made in a bid to help one another achieve the goal of healthy long natural afro hair. This hair forum is still running and busy today, unlike many forums that had to bow to the giants that are Facebook, Instagram and such like.

My online mag/forum was aimed at young Nigerian Women and would fill a gap in the market I was feeling. I wanted a space where spirituality and empowerment were top of the agenda.

Getting the website designed was comparatively straightforward. I discovered the real challenge was persuading people to leave Facebook to chat on my forum. If only I’d known back then that patience is the answer.

Patience and foresight are two most important qualities in business

Henry Ford

It took a few months, a year at best, for the impatience to exceed the strategy. I switched focus towards building a web design business that would be immediately fruitful.

Humanity has been programmed to want instant gratification. Rarely do you find those aspiring entrepreneurs who maintain the long-term vision. Usually, it boils down to experience and natural tenacity. The latter being less common.

Humility is the greatest quality that a man can have, and arrogance is undoubtedly the worst.

Maulana W. Khan


The reality is this. After a few months run of advertising, zero sales, most new brands will decide their products are not wanted. “Perhaps,” they’ll ponder, “Tt’s more than the products, and it’s the brand that our customers do not like.”

A young woman shares fashion and makeup tips. “It can’t be that hard,” onlookers will remark. Her results are phenomenal – 4367 likes after just 1 hour on that last post. It will be disheartening to her imitators when a day old post hovers around the 50 likes mark even after two years of what has felt like a hard graft. Fully developed social media profiles can make the onlookers forget that patience is the answer.

My advice is to put out as much content as possible, each day on as many platforms as you can manage. But it takes a while for the true fans to notice.  Large communities of the ideal customers are built after many years of consistency and creating strategically framed stories.

Rather than running, you pace yourself making decisions to create content that is of value. The results may be minimal, but you recognise that the impact is long-lasting.

Patience is the answer because after many years of hard graft and laser-focus, the results begin to look the way you’d imagined.


Free 1-2-1 Content Marketing Sessions

Free 1-2-1 Content Marketing Sessions

In stock

If you are a brand who is just starting out or perhaps you’ve been creating content for a while and not getting the results that you expect, then this Free 1-2-1 Content Marketing Sessions is for you.

In small groups of 3 / 4, Bess Obarotimi will go through your social media profiles, reviewing your content and providing techniques and strategies to improve your marketing skills.  Also, get your questions ready because there will be an opportunity to ask them.

A live recording of your session will be emailed to you to review whenever you need.

Scroll down and wait for the booking calendar to load and then reserve your space. I look forward to seeing you there!



How to Get 10000 Fans

How to Get 10000 Fans – Content Strategy

Let me emphasise that the type of content you create will determine whether you will be able to build a large community. Leading Digital Content Marketing expert, Bess Obarotimi will be sharing a straightforward content strategy that she has successfully used to grow and manage global premium brands.  When you sign up for this webinar, you will discover how easy it is to Get 10000 Fans. The content creation techniques revealed are simple and powerful.

After attending the webinar, you won’t be lost for creating dynamic and unique content, your engagement will go up, and you’ll attract new fans organically. That’s right. You will grow your community quickly without spending a penny on ads.

If you attend this webinar and follow the strategy given, I personally guarantee an immediate improvement with your social media presence.

Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


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