Engagement actually doesn't matter.
A few of the accounts we run do zero to very little engagement with followers, yet not one of those accounts has less than 5000 followers. A few of the accounts have over 100k, and these numbers are directly correlated to lifetime. The older accounts have more followers because they’ve done the time.
We have never really engaged significantly with audiences on any of these accounts. They have been built from ground zero. They are well-known brand accounts, but they began as unknown. Interestingly, audience engagement with the content is high, but there is little engagement from the brand itself. Now I am not suggesting that you should not engage with your audience. I am just saying that actually, contrary to what you may have heard or read, engagement doesn’t necessarily lead to account growth.
For these accounts, what led to having a strong social media following was creating and distributing quality content. The audience continues to leave comments remarking how valuable they find the content. The material shared on these platforms impacts the audiences’ lives in some way, and they keep coming back for more. I say it time and time again. Create valuable content.
Algorithms have special powers.
I can’t say for sure, but I feel as though algorithms can “sense” the type of content you share. It appears as if algorithms read whether the content is a quote, and aspects such as font size, word count, font size and size are all evaluated by the algorithms. The information is then used to push that type of content to the users who are most likely to want to see them.
The algorithms also have the power to determine whether the content design is of high quality. The better the quality, the more points the content seems to score and will generate more engagement quicker.
Activity will work in your favour
Although I have said, engagement doesn’t matter, I have realised that the brands we work with that are very active are favoured by the algorithms. So these accounts are using stories, posting IGTV content, and engaging with other brand contents. Despite posting less content, on days they spend a lot of time on the platform, they generate more followers, more likes and more comments.
In conclusion, one or a mixture or even all three of these tactics used consistently will work for you. Discover what works for your brand. For example, are you better off creating more, higher quality content, or do you want to increase activity using all features of the Instagram platform? Is that feasible for your brand? Additionally, consider figuring out what type of content does well, or gets higher engagement, quicker and for longer. Keep creating more of that type of content because it means the algorithms deem it relevant. It’s scored as great content, and the algorithms are making sure Instagram users see it.
If you think about Instagram wants to be able to share the best content with its users to keep them happy. I’m willing to bet that these tactics will ring the same for all social media platforms.
Above all, be patient and consistent. You’ve got to stick to giving your fans content they prefer before you get the results you hope for.
I hope you’ve enjoyed these secrets to Instagram follower growth. Feel free to leave your questions and comments below. Till next time, take fantastic care of yourself, Bye