A Simple Content Marketing Framework to Maximise Your Strategy

When your content marketing strategy isn’t yielding the results you expect, working harder, most times, isn’t the best solution. Strip your strategy back to bare bones and follow a simple Content Marketing framework.

Let’s not make content marketing more complicated than it is. Our primary focus should be on consistency and value. Analyse what’s working and run with that.

Here are few aspects of your Content Marketing strategy that will yield more attention for your brand.


Marketing is about telling stories, and every company has several stories. Your stories are not a tool to sell your product but rather a way to share common fears, hopes, challenges and successes of your business to the consumer. Customers relate to your stories, and it’s what leads to long-lasting connections relatable. Stories are how customers will remember brands.

Virgin Media’s #BeTheFastest campaign is an example of great storytelling. The ad takes Usain Bolt’s record-breaking career story and aligns it with one of Virgin’s core messages of providing faster broadband.

Usain Bolt is known globally, and countless people have cheered the athlete on to victory. The advertisement doesn’t even mention the product it relies on the customer’s knowledge of the Usain Bolt story.

The message in this advertisement is so powerful, connecting the dots is easy for the customer to make. It’s also hard to forget.

People do not buy goods and services. They buy relations, stories and magic.

Seth Godin


A Simple Content Marketing Framework

If you customers are confused by your offering they will not buy. Focus on what matters to the customers. Do they want some more times, something to happen faster, or more money. By placing emphasis on one main value it’s easy for your customer to understand how your business helps them achieve their goals. Is this product what I need becomes the only question they need to answer.

I’m sure you heard of Starbucks even if you don’t drink coffee. Well, have you ever noticed what their offering is? I can’t say I know what it is for sure but by taking one lok at the most recent posts on their Facebook page  I’m guessing it’s speed. Each post is ended with a call to action using the word “Grab…” If that doesn’t speak speed, I don’t know what does. The message is succinct and speaks to any business person rushing to work in need of some caffeine.

Don’t make consumers have to guess what your brand offering is; not what product you are selling but what value you deliver. Value is of high importance to customers when making a buying decision.


Your brand message is more than what you say. Great visuals will communicate your brand message quickly. There is a place for text-based when sparking discussion, but add great visuals that match your brand story and you can cut through the social media noise easier.


  1. Identify the core offering of your business
  2. Enhance your social media content by incorporating this message as much as possible
  3. Identify the stories in your company to emphasise the brand message.
  4. Make sure everyone in the company knows the stories off by heart
  5. Retell these stories whenever possible
  6. Include the brand message on as many pages on your company website

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email bess@synateldesigns.com


How to Get 10000 Fans

How to Get 10000 Fans – Content Strategy

Discover amazingly simple techniques and ‘How to Get 10000 Fans’ that will grow your brand.

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing a simplified approach to creating content that she has successfully used to grow and manage global premium brands on all major social media platforms.

Strategies for all types of content – video scripts, blogs, status updates, tweets and more. Suitable for all social networks to strengthen your digital presence. The content creation techniques revealed are simple and powerful. 

To attend this workshop, you do not need social media experience. You could be just starting your business, want to make content creation easier and keen to take your brand to the next level.

If you are like many businesses, you are unsure of what type of content your fans want. You may be struggling to create enough content that is captivating and sells your products.

The ‘How to Get 10000 Fans’ workshop will show you simple and proven techniques. If you are looking for easy ways to create a lot of content, this workshop will get you results.

“What I love most is the in-depth knowledge and simple strategies given for effective content creation. It has helped me to manage my social media platforms easier. I feel like I know what I am doing.” Chris Sparrow, Writer.

For a small investment, you could be on track to get 10000 fans.

Don’t wait. Start building your social media presence today. Ticket Sales End Soon. Book Now!

Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email bess@synateldesigns.com.


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