THE FOLLOWING IS AN ADAPTED TRANSCRIPT OF THE PRECEDING VIDEO
Good SEO is at the top of Customer Wishlists
SEO has got to be one of the biggest concerns of my web design customers. SEO or search engine optimisation helps your website to be found easily through search engines like Google, Firefox yahoo etc. So it’s worthwhile hiring an SEO Specialist so your website can rank highly in search results.
At Synatel all the websites we develop are SEO Optimised. Likewise, on our WordPress training courses, we share insights so that you can create SEO rich content. Without question, good SEO right is going to increase the likelihood of potential clients finding your website. SEO helps your website be found by customers who need your products.
But, apart fro an optimised website, there is another way you can build your website SEO today – create great content. When you regularly create content around the subjects that your customers are interested and related to your business you increase SEO quality. It has been proved that creating and distributing great content is the best and easier way for you to build SEO.
To begin building SEO, figure out what words or phrases you want to be known for. In fact, at Synatel, one of our phrases is ‘content for brands’ because this is the information our potential customers are seeking out. So we research and hash out all the subjects in relation to this term that our clients are interested in. Then, we regularly write and publish articles on them.
With that in mind, you really want to use terms that web users are searching for. Sites like Google trends and YouTube search are great places for you to start.
Creating Great Content is an Easy Way to Build SEO on your Website
In addition to the content you publish on your website, be sure sure to create a considerable amount of social media content that leads back to your website. Not only will you be building brand awareness and authority in particular topics and terms, but it is beneficial for developing the integrity of your site. This will contribute significantly to increasing your website’s search engine ranking. Significantly, the more content on social media that points back to your website, the higher up the list of search engine results will your website be.
Create SEO Rich Content
It’s crucial your business purposefully plans to create SEO rich content. Planning allows you and your teams to say, “Ok, these are the search terms and the keywords that we have included in our content marketing goals; this is the schedule for content that we’ll create over this set period, and this is how we are going to use those keywords within our content.
Without a doubt, planning in this way will get more eyes on your content. If you’re creating valuable content daily and you’re using the search terms and keywords, and there is a continuous increase in your website visitors, eventually your website gets better ranked.
You want to get potential customers to your website, interested in your content and finding compelling reasons to buy what it is your selling. So take this advice I’m giving and put it into practice. It really does work.