How Bricks and Mortar learn to survive and thrive using social media

Covid-19 has meant brick and mortar stores are closing their doors, and are choosing to move their operations entirely online. It wasn’t an easy decision to make but necessary for them to change focus quickly and sharply to survive and thrive using social media.

Businesses have found themselves starting over and figuring out the social media landscape and serve their customers in a brand new way. At the start of the pandemic, we worked with organisations who were yet to fully embrace social media in the past but came to terms with the transition. The past seven months have been difficult ones for them with Businesses having rethink how different departments will work, and how they will create use social media and keep sales coming in. But it’s indicative of how businesses will now begin to operate and CEO’s have realised the much-needed transformation.

Here are some lessons learnt from brands who are becoming full eCommerce enterprises.

Come As You Are

survive and thrive using social media

If you want to connect with fans, expect to do really well when you lose the perception of traditional perfectly poised marketing campaigns. Social media audiences expect nothing fancy. They’d much prefer to see their brands warts and all. Down to earth videos, recorded at the kitchen table bring a level of realness that will keep your online audiences engaged.

Our responses to the pandemic were quick. There was little time or budget to create sophisticated content. Decisions were made almost overnight to go online. We got down and dirty to meet our customers where they were, a lot of the time learning in the process.

Don't hold Back

survive and thrive using social media

Many brands worry about how much content they should produce and on what platforms. I can assure you there is no need to worry. Your audiences are always online, and as long as your brand is delivering enjoyable content, they will never get bored. What’s more, your content is likely to reach a wider market, which is sure to translate into an increase in sales.

One of our primary policies has always been to be on as many platforms and to create as much content as your budget and resources allow. It’s always going to be a learning game. You’re always going to have one ear to the ground, listening to your customers and understanding what they want. Marketing will no longer be about the company deciding what messages the consumers want. On social media, the audiences dictate what they want to consume. If they don’t like it, no engagement. If they do, your brand will be a hit.

The huge difference in being a brand that is very visible online is that you can no longer treat customers as a number. What’s more important than how many fans you have, is how much value you can deliver. It’s the value that makes the difference between a customer who buys to satisfy an imminent need and a customer who tunes in daily and keep you top of mind always.

Embrace the New Normal

survive and thrive using social media

There’s a lot that goes into creating content. As the CEO or founder, you may find yourself getting more involved with the daily content creation activities. Many of the business owners we worked seven months ago threw themselves into daily LIVE shows, and online events have become a routine part of the business.

You’ll get nowhere posting up content about the latest products you sell. Consumers aren’t on social media for that. They want to interact with your brand, have discussions, share ideas and values. Many brands may find they no longer stick to the one message but become diverse as they understand what drives their customers and holds their attention. It’s not advertising. It’s social media – a platform where audiences come to be entertained, informed and inspired. Be the brand that caters for these needs.

It’s face-paced, it’s exciting and new but social media will bring your brand closer to your customers.

Book a Workshop

A Simple Social Media Growth Strategy

A Simple Social Media Growth Strategy

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Social Media Growth Strategy’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Social Media Growth Strategy’ LIVE.

We look forward to working with you and answering your questions!

100% Satisfaction Guaranteed. 

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


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