Toast: A Lesson in Work Ethic


That’s the title of a popular song. No, not the one by Chas and Dave. Another one. I’ve heard it playing at every birthday party and wedding reception I’ve attended in at least the past six months.

Despite the apparent accent of the singer I keep mistaking it for Afro beats.

The singers’ name is Koffee. And the video is set in rural Jamaica.

I was forced to look up the video on YouTube a few mornings ago. While getting ready to take my daughter on the school run, I had begun randomly singing the song. Well, not so randomly. I remember hearing it being used as a backing track to someone ‘s Instagram stories not so long before, that same morning.

“Vee. What are the words to this song!” Vee’s my daughter. It was time to resolve the pretence at being familiar with the song I’d been making, while on the dance floor all those times.

“No, Mum. I am not telling you the words. You’ll never stop singing it!”

Never mind. Google always helps in situations like this.

Using the few words I knew from the song, I quickly found what I wanted. Even better, all the words were included in the description box. I suppose quite necessary all things considering. Koffee sings with a Jamaican accent.

What was interesting was how unpretentious everything about the video was. I also realised that Koffee was not a huge artist and this song had probably helped put her on the map.

That one song; the masterpiece painting; a timely piece of content – you can never tell which of your works will finally get you recognised.  So keep going. Keep creating for your audience because one day it will resonate with more people than you could have imagined.

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Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


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