VIDEO: Creating Content that has a Clear Brand Message


The following is an adapted transcript of the preceding video.

Previously I’ve spoken about telling one brand message, so your customers are clear about who you are and how your brand fits into their lives.

Content shared on social media is vast. People can scroll content the length of the Effiel tower daily, fact. And, so much of what users see is forgotten. If you look at the majority of content posted, you’ll find most brands do not have a clear message. Without a clear message, it becomes challenging to strike a strong connection with people and their lives, their experiences and the issues they face.

Most content shared is just noise; noise that goes out in the form of content daily. What that means is businesses have to be strategic to cut through the noise. With a single message, it’s easier to remember what your brand stands for. That’s where having a brand story helps significantly.

Notably, many companies are not telling relevant stories through their content. What happens is they get the likes but not the loyalty or even the sales. Brands are finding it difficult to understand why. You can’t just create content like you’re marking a register. As if to say, “Yes I’m still here.” What businesses should do is create content that adds to their brand story.

Stories are essential to creating content that has a clear brand message.

Stories grab attention

I create content for companies from different industries, but the method to tell a clear brand story message is fundamentally the same.

I’ve taken the time to research some of the best TEDx talks and even our favourite fairytale stories would you believe, to discover what makes up a good story.

Whilst doing my research I noticed that the same methods are used in the TV series we binge on, the blockbuster movies we watch and by our favourites brands to get our attention. Attention is a commodity.

In a sea of noise, attention is scarce. Stories grab attention.

With the research and studying of I’ve conducted on books, movies and TEDx talks, I’ve developed a basic 5-step framework. The framework is based on the storytelling structures I’ve seen unfold in in our movies, TEDX talks and so on. Using the framework, brands can develop a compelling message to captivate audiences and influence them into taking action.

The brands we know and love tell stories. Stories have been the basis of human connection since caveman times. Indigenous people of Africa, for centuries, told stories for thousands of years before books were readily available. We use stories to inform us on how to live better lives. History books are full of stories that inform modern society all the time. We improve our lives based on the stories we’ve heard, and we make new stories, and we tell those new stories. Stories are captivating, memorable and easily understood.

Content creators who don’t tell a good story through the content they share only add to the noise. You will lose your customers if they lack a solid understanding of what it is you do or how you can impact their lives positively. If you do not stick to a clear brand story message audiences will move to another brand. They will spend money with a brand who gets they understand.

It’s not enough to tell your audiences what your business does and how wonderful your business is. People do not see this kind of information as relevant. They are too busy to stop, listen and care about the stories you tell about your company. Attention is scarce. There’s so much content on social media that vyes for audience attention. So much of that content is quickly forgotten. But the content that sticks out are the stories. Stories aren’t so easily forgotten, and in fact, they get retold.

As long as you tell a good story where the customer is the hero you make an emotional connection. Your customer must be the hero, not your personal brand story. When your customer is the hero, your story comes alive. When the customer is the hero, they care!

Create stories where your customer is the hero

So, you’ve got to develop stories where your audience is the hero. You can follow the story framework in my free download to help you be clear in your message. It’s a basic framework to get you started.

Each time you write content, it needs to fit into the context of your brand story. Otherwise, there’s a disconnect and no sales. If you only talk about your product customers may know what you’re selling, but they don’t connect to you emotionally.

Learn how to create content that follows the structure of the framework so that you can connect emotionally with customers and get that to take a specific action. You’ll find it easier to influence your customers into taking a buying action with this specially formulated framework.  It is so important that you get this if you want to build a profitable business. With social media where you are without a shop front, and you’re relying on your content to do the selling, it makes it even more necessary that you get your storytelling technique right.

It the midst of an Effiel tower of noisy content you must be seen, understood and then preferred. Knowing how to tell a good story is what will get you that outcome. The better you get at telling stories, the better you get at connecting with audiences and selling products.

I created the checklist to get you started and familiar with the framework of storytelling.

On our training we go into depth taking a look at the psychology, language; trigger points and story development that you can use in your content. The same strategies can be used in your photography, blogs, videos, documentary any content you like that is going to contribute to telling your brand story message. And with the techniques I share you’ll learn how to get creative.

That’s the beauty of storytelling. Knowing how to do it so well that audiences don’t even realise that the content you’re sharing is part of a brand message.

A lot of the businesses we’ve worked with use stories to become humanised. As a brand sometimes you’re just an external entity to customers. But once companies understand how to build brand stories through the content they create they can start fitting into people’s lives and becoming relevant, meaningful and needed.

Brands use stories to tell customers how they are necessary in a way that is easily understood, remembered and enjoyed.

Product features aren’t fun. Brands who tell stories are.

When your customer speaks about your brand, they should be able to say how you make their life successful. They should be able to talk with ease about the problem your brand solves and what will happen to their lives with or without your brand.

Customers who are clear about your brands offering and its necessity, will buy from you.

Use the Brand Story Framework

Free 1-2-1 Content Marketing Sessions

Free 1-2-1 Content Marketing Sessions

In stock

If you are a brand who is just starting out or perhaps you’ve been creating content for a while and not getting the results that you expect, then this Free 1-2-1 Content Marketing Sessions is for you.

In small groups of 3 / 4, Bess Obarotimi will go through your social media profiles, reviewing your content and providing techniques and strategies to improve your marketing skills.  Also, get your questions ready because there will be an opportunity to ask them.

A live recording of your session will be emailed to you to review whenever you need.

Scroll down and wait for the booking calendar to load and then reserve your space. I look forward to seeing you there!



How to Get 10000 Fans

How to Get 10000 Fans – Content Strategy

Let me emphasise that the type of content you create will determine whether you will be able to build a large community. Leading Digital Content Marketing expert, Bess Obarotimi will be sharing a straightforward content strategy that she has successfully used to grow and manage global premium brands.  When you sign up for this webinar, you will discover how easy it is to Get 10000 Fans. The content creation techniques revealed are simple and powerful.

After attending the webinar, you won’t be lost for creating dynamic and unique content, your engagement will go up, and you’ll attract new fans organically. That’s right. You will grow your community quickly without spending a penny on ads.

If you attend this webinar and follow the strategy given, I personally guarantee an immediate improvement with your social media presence.

Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

Become a brand with influence using advanced storytelling strategies.

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email



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