Why The Generous Content Creator Wins

The Generous Content Creator’s Mindset

Been having some fascinating chats lately with top CEOs and marketing gurus. And guess what’s buzzing? Generosity in content creation. It’s not just about dishing out content for quick wins. Nah, it’s about playing the long game, thinking about those long-term relationships with your customers.

Resisting the Lure of Instant Gratification

You see, in the fast-paced world of social media, it’s tempting to chase after immediate likes and shares. Post something, get instant feedback – it’s alluring, right? But, here’s the catch: focusing only on quick results might make you miss out on building something lasting.

Why Being a Generous Content Creator Matters

That’s where being a generous content creator comes in. It’s not just about giving away heaps of content; it’s about crafting something valuable that resonates with your audience. This approach targets the right folks and can genuinely make a difference in their lives, even before they’ve bought anything from you. It’s about building trust and a strong brand identity for the long haul.

Seth Godin, a marketing genius, once said, ‘Marketing is generous when we use it to make things better by making better things.’ Spot on, right?

The Long-term Payoff

But, let’s get real. For many entrepreneurs, especially start-ups, this might sound like financial harakiri: giving away your best stuff for free. Why? Because there’s no surefire guarantee of a paying market right off the bat. Yet, this is exactly what can set you apart. Imagine a start-up that doesn’t hold back, sharing top-notch content without expecting immediate returns. This strategy can earn trust and advocacy, building a reputation for offering premium content at little cost. Before you know it, this trust turns into customer conversion.

Gary Vaynerchuk sums it up well: ‘Eat Shit for 48 Months. Eat Caviar for the rest of your life.’ It’s about playing the long game, folks.

Investing in Generosity

The struggle for many brands is the temptation for quick digital wins. They churn out content aiming for instant popularity, going viral and all. But the harsh truth? This approach often leads to a dead end. Short-term content lacks uniqueness. It’s here today, forgotten tomorrow.

A Call to Generous Creativity

So, here’s a thought. Why not follow Seth Godin’s advice? Invest the time to create and share high-value content. Be so generous with it that it might even seem a bit mad. But in this madness lies the magic – loyalty, distinctiveness, and longevity in the market.

Let’s make generosity our growth strategy. After all, in the world of content creation, it’s the generous hearts that eventually win.

TikTok For Business and Influencers Workshop

Unlock the Secrets with - Elevate your TikTok Game
Reserve Your Spot Now

Join Our Inner Growth Circle

Subscribe for 30% Course Discount & Free Brand Building Growth Tools & Insights

    Bess Obarotimi confidently presenting at a coaching session, engaging with an attentive audience. Book now to experience transformative speaking and coaching with Bess.

    Speak with Bess

    Elevate Your Event, Book Bess Today

      Bess Unfiltered

       

      View this post on Instagram

       

      A post shared by Bess Obarotimi (@bessobarotimi)

      Grow Your Business

      Thriving After 40: Embrace Life’s Second Act

      To all those thriving after 40: embracing life's adventures with unyielding energy and profound wisdom.

      5 Social Media Trends Content Creators Should Know

      Discover 2024's key social media trends: TikTok's long-form content, social commerce boom, live streaming, authentic storytelling, and SEO mastery.

      Turn It Up to 100: Embracing Authenticity and Charisma on Social Media

      I've been exploring standing out on social media with charisma and authenticity. Join me in this journey to embrace and celebrate your true self.

      Charting My Course through the Serious Side of Social Media Success

      Explore my journey to social media success: overcoming stereotypes, mastering storytelling, and redefining the art of digital engagement

      Stanley’s Secrets: 2 Ways to Viral Success

      Let's explore Stanley's Social Media Virality; from $73M to $750M in 2023 through masterful branding and marketing.

      The Celebrity Goss Secret to Viral Marketing Strategies

      Love it or hate it, celeb gossip offers valuable insight into viral marketing strategies. Here's the tea on creating buzz to amplify your brand's presence online.

      Unlocking Your Success with the Law of Visualisation

      Is the Law of Visualisation myth or magic? Explore how this practice can unlock pathways to personal success and growth

      How to Be Unforgettable in Just 3 TikTok Videos

      Redhead Residence, Kemi Telford, and Eddie Abbew demonstrate originality, engagement, and storytelling prowess for TikTok Content Mastery.

      Collage of diverse Black women entrepreneurs showcasing different professions and activities, embodying Ethnic Minority Women Entrepreneur Support.
      EmpowerHer: Uniting to Build Legacies and Powerful Brands

      Ethnic Minority Women Entrepreneur Support through Bess Obarotimi's EmpowerHer with workshops and resources for business growth

      Escaping the Social Echoes

      It's a fine line - your own creative spark vs. the pull of social media vibes – here's to pursuing authentic creativity on social media.

      Add a comment

      *Please complete all fields correctly

      Related Blogs