The above quote is actually my life right now but in reverse. I am up at 5 am writing this blog. It takes that type of sacrifice sometimes.
Ok, assuming working at outrageous times isn’t always possible for you, I am going to share with you what to do to make sure you have a lot of content going out on as many platforms as possible, daily.
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Be clear about the goals for your content, e.g. product launch, event, brand awareness, sales, social media fan growth. Indicate your goals on the plan within Excel. Decide how long you are going to spend publishing content to meet that goal and the dates you will start with the relevant content.
Now you’ve got to start thinking about the type of content you will produce for the themes outlines that takes into consideration the goals you have set. Write down quotes you might share, links to articles on your website, plan for video content that you could do or share links to videos you already have. You can think up long forms of content like whitepapers or eBooks. Perhaps a 10-second Snap will do.
All this planning, which doesn’t take incredibly long and can be quite fun once you get going, is going to save you thinking time. You’ll be surprised how much time, on a daily basis, can be wasted just wondering what on earth to post.Download Your FREE Content Schedule Outline for a Product Launch
Where to Get Inspiration
I really like to know what’s grabbing everyone’s attention online. What are what the influencers talking about that’s worth looking at. Ask yourself, what’s making the digital headlines. Purely because, if you can incorporate those themes into your content, it’s going to be more relevant. Relevant content makes you a part of the conversation that audiences are already talking about.
Below are my regular sources of inspiration. I’m going to list them out for you.
- Go on Twitter and see what’s trending.
- Visit the Twitter profiles of some of the influencers you follow. In fact, I do that for all the social platforms I’m on.
- Use my ebook. I do!
- Check Google Trends. A must.
- Check YouTube’s Home Page.
- Get ideas from conversations with clients.
- Write ideas down on your iPhone or Android notes app.
- Use PostPlanner.
- Go out! It really clears your mind. I can get incredibly creative when I decide to hop on a train into London.