How Audiences Buy Into Your Content

Successfully Sharing New Ideas in Content

People don’t always like, understand or accept change. If you’ve worked in any organisation, you’ll know preference is often for the status quo. Resistance will come against the suggestion to disrupt habits and ways of thinking. Often, people have to implement the idea before they fully grasp the benefits. Others may never come to terms with the new way of doing things. Usually, a process has to be put in place to explain why and how the new concepts will improve circumstances. CEO and managers have to guide people into understanding the new changes to make acceptance easier.

Take a moment to think about how innovators birth new ideas. Inventions like the car mean we can transport further and faster. The telephone allows communication to cross geographical boundaries. The Internet…well we all know what the Internet has enabled. Our access to information has become simpler and almost infinite. Not to mention the global human connections that have now been made possible.

Ideas usually evolve out of a passion for improving the way we do things. But in the initial launch stage, people don’t get them. The lightbulb, car, aeroplane and telephone were all ideas rejected at first.

Dealing with Hesitation to Engage With Content

Audiences Buy Into Your Content

Virgin Media offers impressive broadband packages, but how did they convince internet users to switch from providers such as TalkTalk, AOL, SKY and BT? One word, ‘faster’. Not only was this word used in every ad campaign and all Virgin’s content marketing, they even employed the fastest man in the world, Usain Bolt, to solidify the message that they offer broadband at incredible speeds – seemingly better than others.

A similar notion rings true for your content. Audiences have existing content they engage with, brands they prefer and ways of doing things they don’t want to change. You’ll meet with resistance and hesitation when you start creating content to introduce your brand and change minds. If you desire to win over audiences with your content, you must tell them ‘why’.

How Audiences Buy Into Your Content

Audiences Buy Into Your Content

As individuals, our experiences and understanding of life mean we hold certain values. Most of us use those values in the decision-making process. When presented with content, albeit very quickly and on the subconscious level, we ask ourselves how does this content fit into the beliefs I hold? If the content matches our values, we submit a like, leave a comment, perhaps even share it.

When you want audiences to buy into your content, you need to communicate your ‘why’. Our ‘why’ tells the audience how what we do aligns with the values they have. If we know our target audience well and adequately communicate our ‘why’, we make it simpler for them to engage with our content. And get this, the more engagement from your target audience, the more likely you’ll turn them into your target audience.

The No. 1 Question Audiences Ask

Audiences Buy Into Your Content

Use your content to show your audience how you make the things they already do better, easier or faster. Forget all the features of your products. They are not as effective in influencing profitable action. Most people don’t remember them if we’re honest. But when you appeal to the values people have, you will hit an emotional connection. It’ll be hard to forget you and your brand in a hurry.

Always assume your customer doesn’t get your brands’ ‘why’. Take time to tell them in your blog posts, stories, videos and any other type of content you produce. People live fast-paced, busy lives. A significant proportion of their time is on social media. And while they are using Facebook, LinkedIn or any other platform, the numerous brands are continually pitching to them with content. It’s a lot to take in and give attention. By and large, people need consistent reminders of your ‘why’ before they get it and buy into it.

Why should I buy from you? That’s a question your customers will be asking themselves. Create content that tells them why.


Audiences Buy Into Your Content

Create a blog post that makes your ‘Why’ clear to your target audience. If you haven’t got a website, create an article on LinkedIn or put it as a status update on your Facebook page. Afterwards, share the link on all your other social media platforms

Get Training

A Simple Social Media Growth Strategy

A Simple Social Media Growth Strategy

Are you finding it difficult to fit social media marketing into your BUSY SCHEDULE?

Would you like to discover QUICK and SIMPLE techniques to create content that your fans love, converts them into customers, and builds your digital presence?

Can you spare 30 minutes a day creating valuable content that gets more eyes on your business?

Then book your seat for ‘A Simple Social Media Growth Strategy’ workshop. In this online workshop, you will discover easy ways, tools, and methods to build brand awareness, social media engagement and sales growth.

For a small investment today, you could start creating captivating content with loyal fans who actively engage with your brand.

The brands we have worked with have gained followers of 100k+ because we have continued to use a simple content strategy that gets results. Using these simple methods, your brand can quickly grow an online community of 10,000 fans and more in months.

If you are ready to level up, do not delay – book your spot, and you will be able to join ‘A Simple Social Media Growth Strategy’ LIVE.

We look forward to working with you and answering your questions!

100% Satisfaction Guaranteed. 

Hurry. Sales are Closing Soon!

Advanced Storytelling

Become a Brand With Influence – Advanced Storytelling Strategies

How would you like to become a brand with influence and build a loyal online community using advanced storytelling strategies?

Leading Digital Content Marketing expert, Bess Obarotimi will be sharing years of research and years of industry experience into what stories you can use to inspire fans and sell highly sought after products.

Discover how to craft compelling stories through the content you share and distribute on social media. Whether it’s through podcasts, YouTube videos, Instagram photography or even your business talks and seminars, find out the advanced stories you need to tell to become a brand with influence.

Discover the dynamic techniques that will enable your business to be an undisputed leader amongst audiences, build brand loyalty and easily influence profitable customer action.

As an active brand storytelling evangelist, Bess facilitates workshops and mentoring in London and Kent that are helping leading brands stay ahead in the game.


  • Advanced storytelling incorporating masterful ideas that will strengthen your brand presence.
  • How to influence your customer’s behaviour with storytelling techniques used by premium brands
  • How to position your company as the preferred brand by customers in your market niche
  • Techniques for strengthening customer loyalty
  • The use of psychology in creating content for online audiences

If you would like an invoice for this seminar, please email


Storytelling Strategy for a Product Launch

Storytelling Strategy for a Product Launch

Not just another content marketing strategy course. Examine how to create a buzz around your new product launch, uncover the psychology of your customers and create a  results-driven customer sales journey over a defined period.

Structure and enhance your content marketing campaigns each time you have a new release to the marketplace for increased customer attention and sales conversions.

Uncover more than just goal and objective setting. Discover how to implement a revolutionary new way to attract customers and influence profitable action.

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email

WordPress Training for Beginners

WordPress Training for Beginners

Unlock your dreams and build your website in a day. We want you to win in developing your online business or blog and that’s why in this class, not only do we show you how to create a modern and dynamic WordPress site, we are going to be sharing years of expertise and insight to creating a website that is fast, secure and outperforms the competition.

In this easy to follow, hands-on one day class in addition to developing the skills to install, design and manage a WordPress site we’re going to give you insider strategies to creating content that grabs customer attention and builds you a profitable business.  Get your website up and running with our WordPress expert, Bess Obarotimi.

What to expect:

  • How to easily install Wordpress on your laptop in 5 mins
  • How to choose a stylish design that best suits you and your customer’s needs
  • Basic insider strategies for creating compelling content
  • Basic SEO strategies to get your content ranking higher in search engines
  • Introduction to the must-have WordPress plugins that will boost your website’s performance
  • Techniques THAT WORK to promote your content on social media SUCCESSFULLY

Venue: WEBINAR or Pill Box 115 Coventry Road, Bethnal Green, London, E2 6GG

If you need an invoice for this event, please email


Add a comment

*Please complete all fields correctly